Mortgage Advice Bureau (MAB)

Creative Campaign to Attract New Employees

Yella Marketing worked with MAB to devise a campaign to attract new mortgage advisors to join the MAB team. The campaign design process started with in-depth focus groups with key personnel in the MAB team to understand ‘why’ a prospective new employee would join MAB. A value proposition was created, and a campaign designed including video testimonials, case studies and social media adverts.

Client: Mortgage Advice Bureau (MAB)
Services: Marketing

Sean worked with us on a recruitment campaign. He was instrumental at every stage; from initial concept planning up until the point of launch, and was always on hand to provide expertise and advice throughout. This project wouldn't have been possible without him.

Jenny Barrett Digital Marketing Executive – MAB Regional Partner

Image designs by Rebecca Drury