Mortgage Advice Bureau (MAB)

Creative Campaign to Attract New Employees

Yella Marketing worked with MAB to devise a campaign to attract new mortgage advisors to join the MAB team. The campaign design process started with in-depth focus groups with key personnel in the MAB team to understand ‘why’ a prospective new employee would join MAB. A value proposition was created, and a campaign designed including video testimonials, case studies and social media adverts.