Standing out from your competitors has never been more important.
Research shows that ‘message’ and ‘brand’ exposure can range from 3,000 to 20,000 messages received PER DAY. This includes adverts in print, on TV, the adverts you consume whilst browsing social media, the adverts in your mailbox, and every other message you digest during a normal day.
The fact that you and the message, or a brand name or logo, are in the same proximity for you to see it – doesn’t mean you saw it.
It has been reported that only around 150 could be noticed – far fewer make a strong enough impact to be recalled or to make an impression.