Branding – Yella

Nexus Solutions

Nexus Solutions are a leading supplier of wash solutions and furniture into the healthcare sector. The business has recently re-branded and needed to create a new website, sales materials and other branded elements including business cards. Nexus approached Yella Marketing to assist them with the development of their new brand identity and to create their marketing materials. Through a process of weekly workshops we developed their brand positioning and product range messaging and customer feedback has been incredibly positive.

Duracare Total Vehicle Protection

Yella Marketing developed a range of point of sale marketing materials to support the sale of vehicle protection products in Car Retailers. We created a fresh new design for the brand which has been really well received by Duracare customers and has led to an increase in sales conversions.

The Car Buying Hub

The Car Buying Hub is a new business set up to capitalise on the increasing sales of used cars online. Yella Marketing worked in partnership with Green Ginger Digital to develop a new brand, website and design a digital marketing programme to drive traffic to The Car Buying Hub website.

Lewis Northen Funeral Directors

Lewis Northen Funeral Directors approached Yella Marketing to assist in the development of a brand identity for their new business. We carefully researched their competition and created a new brand identity that set Lewis Northen apart. The fresh and simplistic design including strapline “my family taking care of yours” has been really well received.

Cicada Antimicrobial Surface Protection

The launch of a revolutionary new antimicrobial nano technology surface coating provided a fantastic opportunity for Yella Marketing to assist in the development of a new brand. Yella cleverly chose the name Cicada because of it’s links to the antibacterial properties of the wings of the Cicada insect. The colour palette chosen purposely reflects a clean and clinical identity. All brand positioning statements and product definitions manifested through a ‘workshop’ approach and all supplementary marketing materials have been created with strict adherence to the Cicada Brand Guidelines created as part of the project.